Jan 2022

This winter we had the pleasure of producing a TV advert for Rumenco, a national and international farming feed supplier, in collaboration with our long-standing client eCollective Digital.

Rumenco had previously run TV adverts, so had existing footage and some animation assets ready to be used, but needed a total refresh of the production values including visual elements being added, on-screen text additions, a custom pack shot end scene, a new voiceover and music.

Using the brand guidelines and existing elements, we re-edited the footage, added text and motion graphics, new music and sourced a bi-lingual voiceover artist for the English and Welsh versions of the advert. The end result was a refreshed look and sound that fitted perfectly with the brand’s identity.

The advert ran during the key purchasing time of the product (Rumevite) in early 2022 on Welsh channel S4C and in selected homes via Sky AdSmart.