Jun 2023

Voiceover – what does it add to your production? When do you use one? What does it add to the viewers’ experience? And when should you not use one? In this article, we share everything you need to know.

What is exactly is voiceover?

Voiceover is a person speaking during a video (who is not seen) and who describes, highlights key points, explains what’s happening in the visuals and/or provides additional context to what is being viewed.

What part does a voiceover play in the viewer’s experience?

Here at FLYTE, we believe that the audio aspects of a video are equally as important as the visual elements. The audio and visuals combined provide the viewer with a fully immersive and engaging experience. Plus, when you utilise both, you are using two channels to deliver information, making it easier for the viewer to grasp and digest it. Therefore, voiceover can be an essential part of a video in helping deliver the key messages to the audience.

What are benefits of using a voiceover?

Using a voiceover adds a human touch to your video, and a texture and personality that cannot be replicated by text alone. A great voiceover will make an emotional connection with your audience and, if executed properly, it will give your video fantastic credibility. Whether the voice is telling a story, imploring the viewer to act, or is asking a question, it should be clear, concise and engaging in order to really make a connection.

The more the audience is quickly engaged in your video, the longer they’ll continue watching and are therefore more likely to become a potential customer. It’s worth noting that more than 75% of audio advertising campaigns on YouTube resulted in a significant rise in brand awareness compared those that were purely visual campaigns.

Also, most viewers will simply stop watching a video if the audio is bad. Poor quality audio that’s difficult to understand or varies in volume throughout, for example, is frustrating for the viewer and actually becomes a massive distraction, and the engagement is lost.

How do I know when to use a voiceover?

If you are planning to film an interview-style video, where the interviewees are essentially providing the narrative, then it is unlikely you will need a voiceover. The interviewees audio will usually feature throughout the video, even when they are not on screen, e.g., when b-roll* is needed to demonstrate a point or show an example.

Click here for an example of a video like this.

You may be planning to produce a video that combines beautiful shots and on-screen text, and this alone provides enough information to the viewer. You may also know that the video will be played out in a setting where audio will be hard to hear, or simply isn’t permitted, e.g., at trade shows or on physical advertising platforms in public spaces. In this case, we always recommend including a music track anyway, so the video can be used in other places where audio is preferred (e.g., on a website or YouTube).

Click here for an example of video without voiceover, that was shown at a trade show.

Or you may be looking to produce a video that needs a voice to explain and expand on the visuals, and/or you need to make a strong emotional connection with the audience and only a human voice will do that.

Click here for an example of a video that combines beautiful footage, text on screen and warm, upbeat voiceover.

What else do I need to know?

We believe in using the best quality audio in our videos including voiceover, sound effects and music, and take great pride in producing work that combines both premium visuals and audio.

If you’re looking to produce a premium video that looks and sounds great, please drop us a line, as we’d love to be involved!

 *(Check out this article to find out what b-roll is!).