May 2023

Content marketing is essentially the creation and distribution of relevant and valuable content. This type of marketing content is published in order to engage, grow, and retain your audience.

If executed well, with a properly thought out strategy behind it, content marketing is a great way to promote your brand consistently. It ensures that you are at the front of your clients’ minds when it’s time for them to make a purchase or engage a service.

What exactly is content marketing?

Great examples include (but are not limited to):

  • – Videos
  • – Photos
  • – Blog posts
  • – Newsletters
  • – Podcasts
  • – Social media posts
  • – Infographics

Why do I need to have a content marketing strategy?

A top level strategy gives helps you achieve specific goals (e.g., more customers), define what success means to you (e.g., an improved bottom line), measure those goals and creates processes for continuous improvement.

It is far better to have a strategy in place (even if it is super basic) than to randomly post content and hope for the best, without any goals in mind.

What are the benefits of content marketing?

It creates a more consistent presence for your brand. The more you post, the more potential and existing customers see you, and the more they become engaged with your brand. This is even more effective if the content you’re posting is educational, informative and addresses your client’s pain points.

This leads into the second point nicely, as the more useful content you share over time, the more your brand’s voice becomes the authority in your niche area. If you are regularly posting thought leadership articles, clients will turn to you when they need your expertise.

Authentic story-based content also creates a natural connection with your audience and not only begins to build a community around your brand, but it also increases brand loyalty. What’s not to love!

The best kept secret about content marketing

ADD VALUE! This isn’t really a secret at all and instinctively we tend to share content that will add value to the audience. The real bedrock of any good content marketing is to try and create content that your audience would actually pay to view.

By focusing on effective content marketing, you can attract, engage, and entertain your target markets and, as a result, increase conversions, improve brand awareness, and increase revenue. With that in mind, it’s time to get cracking on your content marketing!

If you’re not sure where to start, or you have some ideas for content, but need a partner to execute it, why not drop us a line – we’d love to chat.