Jan 2024

Are you looking for a video production company to create high-quality videos for your business? With so many options out there, it can be overwhelming to choose the right one. To help you cut through the noise and decide, here’s our top recommendations to find a company that’s a good fit for you.

1. Set your goals and define your needs.

What is the ‘why’ behind your video? Why do you want to produce one, what purpose will it serve and how to you plan to use it?

Videos are most effective when you have a clear goal in mind. Will the video be used as a promotional tool to drive sales, or is it needed to increase recruitment, or is it an informational video for customers or your team?

2. Develop a good brief.

Creating a good dialogue is key to getting your production company to understand what you would like. In your brief you can cover things like the video’s goal/purpose, the target audience, where you plan to post it, the style of video (show us examples!) and the key messages required.

3. Decide on your budget.

This can be done one of two ways: 1. You know how much budget you have from the offing and can tell us what it is. We then tell you what can done within that budget. 2. You tell us what you would like produced and we then let you know how much it will be.

4. Seek referrals and recommendations.

Yes, you can google ‘video production company near me’, but how about seeking out the recommendations of others? That way, you can cut through the sales speak of the companies you find and hear what others’ experience was actually like!

Have a look at video production companies’ websites by all means, but we would recommend heading straight to the customer testimonials page!

5. Look at examples of work.

Once you have narrowed down your search to a few video companies, take a look at their showreels and work. Look for superb quality production values, great audio and a range of experience. If you can’t see anything that seems relevant to you, ask for more examples of their work.

6. Have a meeting.

Lastly, we think working with people you get on with is VERY important! Sure, a slick website draws you in, but how will you get on with the team when you’re working on the video? We love working with clients who know what they want but want us to bring the creative magic to the party, plus we like to have a bit of fun along the way too!

If you’re looking for a video production company to work with in 2024, why not take a look at our website or give us a call to set up a meeting to talk through what you’re after. We’d love to chat!