Apr 2023

84% of consumers said they had been convinced to buy a product or service thanks to an explainer video.

Embedding an explainer video into your website can boost conversion by 80%.

Why are explainer videos one of the most effective forms of video marketing content out there and what’s the lowdown you need to know to boost your businesses’ marketing?

Let’s start at the beginning…

What exactly is an explainer video?

Put simply – a short video that aims to convey how a product or service works in an engaging way.

They are typically used as marketing video to increase awareness of a product or service, demonstrate the benefits and USPs and, ultimately, boost sales. They often form part of a wider content marketing strategy.

Explainer videos are also excellent when used for informational and educational purposes to communicate ideas, products, concepts or company procedure (like health and safety protocols) or company-wide announcements, like this video we produced for Pitney Bowes.

What are the main types of explainer videos?

There are typically two main types of explainers:

Animated videos

This type of video allows for creative freedom, as you can create almost anything to explain your product or service and are usually one of the following styles:

  • 2D Vector – a digital version of a typical ‘flat’ animation style
  • 3D Animation – using 3D models to create animation
  • Motion Graphics – the animation of text, graphs, charts on screen

Click here to watch a 2D explainer video we produced for Percuro.

Live action videos

Filming people, places and products is a great way to create an authentic, human connection with your audience. Plus, live filming is often a more cost-effective approach than animation.

Footage is cut together effectively to give the viewer all the information they need.

What should be included in an explainer video?

Any good video tells a story and creates a connection with the audience as a result, and explainer videos are no exception to this.

Following a simple narrative, the video should take the viewer on a journey and include the following points:

  • – The problem faced by the potential customer.
  • – An outline of the solution you offer.
  • – Demonstration of how you solve the issue.
  • – The USPs of your product/service.
  • – A call to action (CTA) to show how the viewer can easily access your product/service.

Click here to watch an explainer video we produced for vTail.

It’s also great to show off your business ethos and culture in your video, as often, this is what makes you stand out from the crowd. Here at FLYTE, we always see explainer videos as a chance to create a wider brand-piece that really gets across who you are and what your values are.

Why are explainer videos so effective?

Videos have become the most commonly used content marketing format to date and have a proven track record of increasing traffic to your website and, ultimately, improving sales. Videos allow for visual demonstrations that are easy to understand and are enjoyable to watch.

Explainer videos make it really easy for your audience to understand what you are offering and can be shared across ALL of your marketing channels (i.e., your website, social media, newsletters, emails etc.). Videos are great for search engine rankings and when tagged and titled properly on your website, will be viewed favourably by search engines.

Also, video trumps text in converting prospects to sales and that’s because consumers retain more information from watching videos than they do from reading text. In fact, 95% of a message is retained via video!

Plus, over 95% of consumers say that they have watched an explainer video in order to learn more about a product or service and consumers are actually looking for this type of video content online.

Click here to watch an explainer video we produced for Axiom Communications.

What else do I need to know?

In conclusion, explainer videos are an engaging, affordable option for every business. Whatever it is that you’re selling, it can be easily explained in a video, distributed across your marketing channels and (most importantly!) watched by your audience.

When produced thoughtfully and professionally, explainer videos can have a huge impact on your business’ growth, so what’s stopping you? Feel free to drop us a line to discuss this further sarah@flytecreativemedia.co.uk