May 2024

First, let’s start with why brand videos are so important. This type of video enables a brand to communicate its identity by seamlessly combining visuals and audio in an engaging way. When executed correctly, video captures and sustains the audiences’ attention and creates an emotional connection.

Scroll to the bottom of this article to watch an example of a brand video we recently produced.

So, if you are thinking of planning a brand video, here’s our top tips to make it as successful as possible.

Define Your Objective: Start by clarifying the purpose of your brand video. Are you aiming to increase brand awareness, promote a new product, or tell your brand story? Clearly outline your goals to guide the direction of your video.

Know Your Audience: Understand who your target audience is and tailor your video content to connect with them. Consider their demographics, interests, and pain points to create content that will engage and resonate with them.

Craft a Compelling Story: Every great brand video tells a story that resonates with its audience. Develop a narrative that evokes emotion, sparks curiosity, or solves a problem. A compelling story will captivate viewers and leave a lasting impression.

Keep it Concise: Attention spans are shorter than ever, so keep your video concise and to the point. Aim for a length that holds viewer interest without overwhelming them with information.

Showcase Your Brand Identity: Ensure your brand shines through in every aspect of the video, from the visuals to the tone of voice. Incorporate your brand colours, logos, and messaging to reinforce brand recognition and consistency.

Plan Your Production: Careful planning is essential for a successful brand video. Create a detailed production schedule outlining tasks, deadlines, and responsibilities. Consider factors such as location, props, talent, and equipment to ensure a smooth production process.

Invest in Quality: High-quality production values can make a big difference to how your brand is perceived. Investing in working with expert video professionals ensure your video is polished, professional and ultimately has the desired impact.

Optimise for Distribution: Consider how and where your brand video will be distributed. Whether it’s on your website, social media channels, or email campaigns, optimise your video for each platform to maximise reach and engagement.

By following these top tips, you’re on course to plan a brand video that effectively communicates your messages, engages your audience, and ultimately strengthens your brand identity.

If you’re interested in finding out more and would like a chat, drop our Producer Sarah a line:

Find out more about our full-service video production services here