We’ve worked with the team at Axiom Communications as their video production partner for a number of years now, usually producing content for their clients. But this time, the team wanted us to produce a 2D animation to explain a new service of theirs.
Axiom has an already-established strong visual identity and asked that we use that to create the basis of the animation. The team of copywriters at Axiom then wrote a script that showed a typical client that might need the service and why Axiom are a great partner to solve the problems they may have.
Once the script and storyboard was agreed, we then cast a male and female voiceover artist for the roles and our in-house voiceover artist Sarah Griffin provided the ‘voice of Axiom’. It was then over to Jamie Griffin, our Creative Director, to create the animation! Jamie used the existing Axiom characters, colours and fonts to produce a truly on-brand animation.
Axiom are using the animation on their website, on their social media channels (LinkedIn, Facebook and YouTube) and will also use it to explain the service to (existing and potential) clients quickly and easily in email newsletters.
You can watch the video below and check out Axiom’s service here.